Sterling Farms’ Atherton Hobler was the owner in 1940. Here he is with some of the first calves on the property, outside the building across from the 10th tee grill, the Stillery. Most don’t know this, but Mr. Hobler was one of the original founders of Benton and Bowles Advertising, one of America’s largest ad agencies founded in 1929, and credited with such memorable campaigns as “Look Ma, No Cavities” for Crest toothpaste, “When E.F. Hutton Talks, People Listen” for the brokerage, “Good to the last drop” for Maxwell House coffee, and the launching of the nationally televised soap opera As the World Turns on CBS, for their client Procter & Gamble.
Mr. Hobler would commute to New York City each day, work, then come home to work the farm.
From the desk of Paul grillo, executive director, Stamford Golf Authority
Welcome to Sterling Farms Golfer. Over the past five decades, Sterling Farms has evolved into one of the premiere golf destinations anywhere in the region. We continually strive to maintain, if not exceed, that distinction, and know we owe it all to our Stamford families, friends and neighbors, as well as our patrons like you. Now is the best time of the year to play our spectacular 18 hole championship golf course. Our Golf Course Superintendent, Mike Golden, and his whole team, are leaders in the world of greenkeeping, and we are very proud of the quality of their hard work. I think you'll find our putting greens, fairways, tees, roughs—and every landscape feature here—reflects their devotion and hard work. It is spectacular. Sterling Farms is home to the area's top driving range facility. You won't find a better value, or level of quality, anywhere! We take great pride and joy serving you, and our local community. On behalf of all of us here at Sterling Farms, welcome and thank you!